APTA – Ayurveda Producers’ and Traders’ Association Europe has been founded by reputed producers and importers of ayurvedic products. Their aim is to ensure the availability of the wide range of ayurvedic products through continuous political efforts and the necessary diligence. These efforts shall close a gap that has persistently eluded a competent representation of ayurvedic expertise in the Ayurvedic branch.
Ayurveda counselors, therapists, consumers and producers need to rely on continuity whilst working with this natural and holistic system. Hence questions of quality, safety and conformity to existing and developing EU norms become central issues requiring deep attention and complete focus. APTA fills the present gap with concrete projects.
In addition to laws already in force, other regulations are being made in back rooms and away from public notice that shall affect the marketability of ayurvedic products in Europe. The new Association of Ayurvedic Producers and Traders wishes to act preemptively in this respect and so secure the availability of ayurvedic products in the